Business Majors

The Lee Kong Chian School of Business offers 9 Business majors in total. It is not compulsory to declare a major, you may pursue a general BBM degree. It is also not compulsory for you to choose a track for the majors that offer it, you may pursue a general Finance major for example.

Communication Management

(https://business.smu.edu.sg/business/disciplines/communication-management/welcome)

Academic Advisor: Tracy Loh

Tracks: Data, Design and Communication

The Communication Management major is a highly versatile major that focuses on the theory and practice of strategic and brand communications. It is suitable for careers in corporate communication, public relations, digital media, advertising, and content development. You will also develop the communication skills required to thrive in management roles.

Entrepreneurship

(https://business.smu.edu.sg/business/disciplines/strategy-and-organisation/entrepreneurship-major)

Academic Advisor: Kenneth Goh

Tracks: NIL

The Entrepreneurship major is for undergraduates who want to make an impact through new venture creation, leading corporate innovations, or spearheading business growth plans. Through electives, an entrepreneurship practicum, and study missions to entrepreneurial hubs globally, you will gain a foundation for applying the tools and techniques to start new ventures, lead corporate innovation, and scale your impact.

Finance

(https://business.smu.edu.sg/business/disciplines/finance/welcome)

Academic Advisors: Aurobindo Ghosh, Chiraphol New Chiyachantana, Karen Gan

Tracks:

  • Finance Analytics Track
  • International Trading Track
  • Banking Track
  • Real Estate Track
  • Wealth Management Track

 

Finance is a key pillar of the Singapore economy and accounts for a large fraction of foreign investments into Singapore. Not only does the sector employ a significant part of Singapore’s professional workforce, job opportunities will be expanded by advances in FinTech and Asia’s growth. The Finance major is well-designed to equip you with the relevant industry skills to be ready to take on a career in finance and related sectors.

Marketing

(https://business.smu.edu.sg/business/disciplines/marketing/welcome)

Academic Advisors: Seshan Ramaswami (Term 1), Chung Seh-Woong (Term 2)

Tracks:

  • Marketing Analytics Track
  • Retail and Services Management Track

 

 

 

In the Marketing major, you will learn to use consumer research to develop competitive and sustainable marketing strategies. Marketing graduates find work in diverse industries, including branding, advertising, digital media, sales, retail, consulting, and marketing research.

Operations Management

(https://business.smu.edu.sg/business/disciplines/operations-management/welcome)

Academic Advisors: Joyce Low, Feng Guiyun

Tracks:

  • Maritime Business & Operations Track
  • Operations Analytics Track

 

Operations Management major provides you with the skills needed to drive operational excellence and manage business operations in a wide range of sectors, including retail, consumer goods, hospitality, healthcare, supply chains, logistics, and manufacturing.

Organisational Behaviour & Human Resources

(https://business.smu.edu.sg/business/disciplines/organisational-behaviour-and-human-resources/welcome)

Academic Advisors: Rani Tan, Ma Kheng Min

Tracks: NIL

 

 

Organisational Behaviour & Human Resources (OBHR) major consists of two areas of emphasis. The first emphasis, Organisational Behaviour (OB), focuses on leadership, teams, organisational change, ethical decision-making, negotiations and cross-cultural management. The second area of emphasis, Human Resources (HR), consists of talent acquisition, performance management, learning and development, compensation and benefits, strategic HR and HR analytics.

Quantitative Finance

(https://business.smu.edu.sg/business/disciplines/quantitative-finance/welcome)

Academic Advisor: Zhao Yibao

Tracks: NIL

Quantitative Finance major is a cross-disciplinary field which uses a scientific approach to make trading, hedging and investment decisions, as well as facilitating the risk management of those decisions. The financial markets are increasingly driven by technology, in which superior knowledge and efficiency provide a competitive advantage. This major builds analytic skills required in the financial markets for understanding new innovations in finance and making decisions. Quantitative Finance major aims to impart our students a good command of quantitative skills to a successful career in risk analysis, asset management, derivatives sales & trading, quantitative research, and consulting.

Strategic Management

(https://business.smu.edu.sg/business/disciplines/strategy-and-organisation/strategic-management-major)

Academic Advisors: Cyndi Zhang, Whitney Zhang

Tracks: NIL

Strategic Management major develops strategic management concepts, skills and competencies. These include formulating corporate strategies, developing new businesses, designing corporate structures, and managing businesses and corporations.

Sustainability (only as a 2nd major)

Academic Advisor: Ted Tschang

Many businesses have started to embrace environmental and social sustainability as part of their strategic goals. The Sustainability major, the first of its kind in Singapore, develops a basic understanding of issues such as climate change, marine pollution, the depletion of natural resources, and poverty. The interdisciplinary nature of the major includes courses in various business and non-business disciplines, covering a variety of perspectives and tools needed to help firms, and in selected situations, government and the non-profit sector, to make meaningful impact.