The Lee Kong Chian School of Business offers 8 Business majors in total. It is not compulsory to declare a major, you may pursue a general BBM degree. It is also not compulsory for you to choose a track for the majors that offer it, you may pursue a general Finance major for example.
Academic Advisor: Tracy Loh
The Communication Management major gives students a strong foundation in the theory and practice of strategic and brand communication. It also develops skills in data analytics and visualization as well as storytelling for the digital age. This highly versatile major prepares students for careers in corporate communication/public relations, advertising, branding, and content development. In addition, it equips students with the communication skills needed to thrive in management roles.
The versatile major prepares students for careers in public relations/corporate affairs, investor relations and marketing communication in either in-house or agencies. If you enjoy various forms of communication (writing and conversing), have good interpersonal skills and able to work under pressure, this might just be the major for you!
Academic Advisor: Kenneth Goh
The Entrepreneurship major is for undergraduates who want to learn about creating new businesses, either as stand-alone new firms or as part of existing organisations’ new business growth plans. Through a slew of targeted electives, entrepreneurship study missions to places such as Silicon Valley and other entrepreneurial locations, and the entrepreneurship practicum, you will become familiar with tools, techniques, theories, and practices that will enable you to identify, refine, incubate and grow your new business ideas. This major is perfect for those with the hungry to start something extraordinary.
Academic Advisors: Aurobindo Ghosh, Chiraphol New Chiyachantana, Karen Gan
- Finance Analytics Track
- International Trading Track
- Banking Track
- Real Estate Track
- Wealth Management Track
The Finance major equips students with the relevant industry skills and knowledge via its multiple specialised tracks such as Finance Analytics, Real Estate, Wealth Management, International Trading, and Banking.
Financial Analytics enables you to acquire and hone your data analysis and modelling skills a vital skill in any firm. The Real Estate track is on track to equip graduates with a strong grounding in real estate investments and finance. The Wealth Management track would train students to serve the changing needs of clients and globalisation which poses new challenges for wealth management professionals. International Trading Track was launched with the objective of grooming young international trading talent in Singapore. Lastly, the Banking track educates graduates to thrive in the banking sector from corporate banking to consumer banking.
Academic Advisors: Seshan Ramaswami (Term 1), Chung Seh-Woong (Term 2)
- Marketing Analytics Track
- Retail and Services Management Track
Marketing is a multi-disciplinary study with the key business process centred around understanding customer’s needs, creating value for them and building strong customer relationships to capture value from them in return. A student with this major can find careers in product/brand management, marketing communications, sales management retailing and business services.
Academic Advisors: Joyce Low, Feng Guiyun
- Maritime Business & Operations Track
- Operations Analytics Track
Operations Management is the design and management of the set of activities that create goods and services through the transformation of inputs and outputs. This major provides a systematic way of looking at organisational processes and teaches you concepts ad tools that are widely used in managing other functions.
If you enjoy understanding the processes that create value in a business and coming up with ideas for improvement and implementing them this could be the major for you. Career opportunities lie in a wide range of industries from financial services, public sector to logistics.
Organisational Behaviour & Human Resources
Academic Advisors: Rani Tan, Ma Kheng Min
Organisational Behaviour & Human Resources (OBHR) major allows students to develop skills to understand and influence employees and organisations through human resources solutions. It offers two sub-tracks, Human Resources and Organisational Behaviour. This course will equip you with knowledge on managing talent, leadership and negotiation skills as well as playing an active role in strategic decision-making.
If you have an interest in a career in Human Resources Consulting or Corporate Human Resources in companies ranging from SMEs to global MNCs or would like to gain insights, analytical abilities to lead and navigate organisations, this could be the major for you.
Academic Advisor: Zhao Yibao
Quantitative Finance major will equip you with knowledge in mathematics and programming. These two will complement each other when helping an investment/trading firm generate revenue wile limiting its risk exposures. Your exposure and knowledge to computer codes will help you analyse data for risk management and for research in creating new quantitative strategies.
If you intent to work in hedge funds or banks, this major will give you an upper hand as strong quantitative skills with mathematical and statistical modelling are skills highly sought after.
Academic Advisors: Cyndi Zhang, Whitney Zhang
Strategic Management major will train you in various strategic management concepts, skills and competencies, formulating corporate strategies, developing new businesses and designing corporate structures amongst others. Strategy involves an integrated set of choices that positions a firm in an industry so that it can generate a superior long-run return on investment whilst maintaining a competitive advantage.
If you have good written and verbal communication skills, project management and prioritisation skills with good knowledge of the market and industry, this major could be suited for you. Common career options range from professional to management and entrepreneurial jobs.
Academic Advisor: Ted Tschang
The Sustainability Major is to be taken as a second major. It is a course in sustainable business practices and work on projects with social enterprises, under a new initiative between the university and DBS Bank.
The new course at SMU aims to grow and promote the understanding of sustainability in Southeast Asia, a region with social and environmental issues ranging from deforestation and plastic pollution to overtourism and migrant labour. The major will arm students with knowledge of sustainable practices and how to apply it in business. The curriculum will cover topics such as what businesses can do to reduce their negative impact on communities and the environment.