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Our Story
SMU Business Society, affectionately known as Bondue, is the student representative body of the Lee Kong Chian School of Business (LKCSB). Founded in 2005, Bondue is the largest student body amongst the six faculties in Singapore Management University.
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Bondue works closely with students, alumni, corporate partners,
and distinguished staff from the LKCSB Office.
The term "Bondue" was coined by our founders during a bonding session. ​
Why "Bondue"?
What if we name our Business Society, 'Bondue', which stands for 'Bond with You'
And that's how Bondue got its name. Over the years, the Bondue spirit has kept the student body closely knit.
As we like to say — One Bondue, One Family.
Our Vision
& Mission
Vision
To cultivate a dynamic and fulfilling university experience for SMU business students
Mission
To unify SMU business students, while serving their welfare, social, academic and professional interests
Our logo embodies values that Bondue holds. ​
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This includes our friendly, engaging and inclusive image that we hold as One Bondue, One Family.
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